Master Your Startup Pitch Deck
A pitch deck is a brief slide deck that you use to either enhance your pitch presentation to investors or that you use as a form of communication to encourage investors to meet with you. The goal of your pitch deck is to get investors to want to set up another meeting with you. You’re not going to get any money off your pitch deck alone. You can create your pitch deck using any slide software, like Google Slides, Keynote, PowerPoint, or Prezi. Your pitch deck should be concise while still including the relevant financial and business information investors will need to decide that they should invest in your startup business. If you’re planning to send your pitch deck out to investors via email, make sure the deck is self-explanatory.
How to Create a Pitch Deck
There’s a lot of advice out there about how to create a pitch deck, but they all boil down to the same principles: keep it brief, and keep it specific. Set aside some time to organize your pitch deck, validate all the information you include in it, and practice running through it to make sure your message is clear and concise (keep it to a presentation length of 10 minutes or less). If you’re sending your pitch deck out to investors via email, send it to some people who don’t know anything about your business first as a test run to see if you’ve included enough information.